The idea is to keep the gamer constantly engaged, constantly delivering a steady flow of dopamine. The trend among casual games and mobile games for years has been toward more animations and increased stimulation. Well, it’s really only a problem if you think it’s a problem. Our article on how to play Scrabble GO highlights some of these game elements. You get timed challenges, prizes, leveling up, in-game currency and more. There is more of a “gamification” element beyond the main game itself. The new Scrabble GO app taps into the trend among mobile games to be flashier and more colorful.
And Scopely then took the game in a different direction with Scrabble GO. EA recently lost the Scrabble license to a different app publisher named Scopely. Whereas the Scrabble app leaned more into tradition and classic game play, Words With Friends introduced power-ups and other extra features. The Scrabble mobile game competed against Zynga’s popular Words With Friends game. Hasbro, in turn, licensed the brand to Electronic Arts (EA) to develop and publish a mobile game.
The Scrabble brand is owned by Hasbro in North America. First, let’s start with a bit of background on how Scrabble GO came to be.
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